Although both social media and other forms of marketing might sound the same to you, there is a huge difference, the difference is interruptive marketing Vs. uninteruptive marketing. Traditional marketing such as TV and radio force advertisements that we have to take in. Think you are watching your favorite show and then comes an ad telling why it is the best toilet cleaner in the world, during the most interesting part of the show. Whether you watch the ad, change the channel or walk away is because you are forced to that ad. which comes to what i am saying, you are interrupted from what you were doing.
Social media marketing on the other hand doesn’t implement such methods. There is no interruption involved. It is your choice whether you want to view the ad or not. Social media marketing requires particular social media platform communites.
As social media becomes more and more ubiquitous in today’s online generation the impact on business will only increase. It is not only beneficial, but absolutely essential for the bottom line of any company’s sales goals and to stay ahead of your competition.
Tuesday, November 30, 2010
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